6 Steps To Creating And Implementing A Coupon Strategy that Drives Course Sale

Why offer Coupons for your Online Courses?

You have five main reasons why you should consider offering coupons:

1. Promote your content and reach new audiences through couponing

2. Your customers will feel like they’re getting a good deal and be more likely to buy from you again (and again)

3. Get ahead of the competition

4. Coupons can create a sense of urgency and exclusivity

5. You’ll get the opportunity to up-sell if you offer coupons that are only valid if people spend over a certain amount of money

Here are some tips for using coupons in your eCommerce business:

  • Make them easy to find. If you’re offering coupons, make sure they’re easy to find — both on your website and across the web. You want to reach as many people as possible.
  • Offer a discount on their next order. Customers won’t hesitate to use a coupon when they know it will save them money on their next purchase.
  • Offer new customers a discount on their first order. Help customers overcome that first-time-buyer hurdle with a unique code that will save them money on their initial transaction with you. They’ll appreciate the gesture and be more likely to buy from you again (and again).

How to create a coupon online?

Where to share your digital coupons?

  1. Promote your product by sending them coupons via email to your subscribers or customer list.
  2. Share your coupons with your friends via social media platforms.
  3. Reddit offers a great community of people interested in the same subjects. If there is a Reddit forum related to your niche with more than a hundred followers, take the time to post your coupons there.
  4. Create a craigslist post in a relevant business or service category to offer your discount. The text-only coupon will do the trick.
  5. You can add a banner with your coupon code to your website for a seasonal or limited-time offer.


  • Value: This is the value of the discount. It can be either fixed or percentage-based.
  • Duration: The duration determines how long a coupon will be valid after it has been redeemed by a customer.
  • Redemptions: The number of times that a coupon can be used. A redemptions property of null indicates that the coupon can be redeemed unlimited times.



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